About Us
At Sand Society, we believe in the power of simplicity and the beauty of functional design. Born on the Northern Beaches of New South Wales, founders Laura and Michael (husband and wife) set out to create elevated essentials for everyday life—products that blend practicality with understated elegance.
Our journey began with a simple problem: finding a beach towel that could meet the demands of daily life at the beach without sacrificing style. When we couldn’t find a towel that combined functionality with refined simplicity, we decided to create our own. The result was our first product, the sustainably made Sand-Free Beach Towel—designed to solve the common challenge of bringing excess sand home, and crafted from post-consumer recycled plastic bottles.
Our Mission
Our towels are as practical as they are beautiful, elevating everyday moments without drawing attention to themselves. We are committed to using sustainable textiles and creating products built to last, ensuring our items remain a part of your daily rituals while reducing environmental impact.
At the heart of Sand Society is a simple mission: to solve everyday problems with thoughtfully designed products that seamlessly fit into your lifestyle. Our commitment to simplicity, function, and understated luxury sets us apart. As we grow, we remain dedicated to creating products that make your daily rituals feel effortless and elevated.
It’s not just about the product—it’s about how it makes you feel. Whether at the beach or in your everyday moments, our products are designed to enhance your life through the beauty of simplicity.